La Riché Directions Hairdye is Semi Permanent, this is the Cerise. The specified color is for bleached hair. This Semi permanent La Riché Directions Hairdye, last about 3-10 washes on bleached hair. but it vary from person to person and hair to hair.
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Violet 16, Basic Violet 2, HC Yellow No.4, Basic Red 51.