La Riché Directions Hairdye is Semi Permanent, this is the Antique Mauve. The specified color is for bleached hair. This Semi permanent La Riché Directions Hairdye, last about 3-10 washes on bleached hair. but it vary from person to person and hair to hair.
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15,HC Blue No.2, Basic Violet 2.